Putting YOU in the Course

Uncategorized by rachelmchardy

Rachel McHardy | The Course Writer | Course Creation Process

Charging a Premium for Your Online Course

One of the most common questions my clients as me is “How can I charge a premium price for my course?“

The answer: Put more of YOU into the course. Let me say that again: Put more of YOU into the course.

So what does that mean?

What I mean by putting more of you into the course is adding more of what you have that can’t be copied or replicated. The price of your course isn’t as much about your content (although you absolutely need to have excellent content), it’s about giving your students more of YOU.

Here’s the thing… Content can be replicated. Even if you have a spin on whatever it is that you are teaching that you think NO ONE ELSE ON THIS GOOD PLANET EARTH has, as soon as you put that content out there, you’re opening yourself to replicators. Even if you think you’ve put all the copyright and legal warnings you can possibly create, someone can still take your content and replicate it in some form without your consent, or spin it slightly to- quote- make it their own. That’s just how it goes.

Putting in What Can’t Be Replicated

The way I see it, that gives you 3 choices:

  1. Don’t put your content out there at all. After all, no one can still what isn’t out there!
  2. Spend your free time patrolling the internet, looking for signs of piracy, thievery, plagiarism, etc.

Or

3. Put in more of what can’t be replicated. 

I don’t know about y’all, but I like the third option the best.

So what are those things that can’t be duplicated?

  • Direct access to YOU (private coaching, group coaching, office hours, feedback on projects or portfolios, etc.)
  • Your unique community (private Facebook groups, your employees and staff, people you have trained, etc.)
  • People in your network/contacts (other people that can serve as valuable resources for your students)

Make This Work for You

I want to remind you- you do not have to do ALL THE THINGS when it comes to putting more of yourself in the course! The number of non-replicable resources you offer with your course should be in proportion to how big or small the problem is. For example, you don’t need to offer 1:1 coaching in an “Intro to Watercolors” course. But you probably should include some of those non-replicable elements if you are teaching a course called, “Make Six Figures with Watercolors”.

In general, the more complex the problem, the more handholding with your student it requires. The more handholding you offer, the more you can charge!

Want to talk about how you can charge a premium for your course? Book your FREE course creation discussion! Click here to sign up.